It's not about what you do. It's about how you think.
We work with founders who want more than a set of accounts filed on time. People who are building something, ask hard questions and want the numbers to back every big decision.
The traits we look for
It's the person behind the business.
Our best client relationships share a few things in common. None of them are about turnover or industry. They're about the person behind the business.
01
You're building, not just running
You've got a picture of where the business could be in three years and it's bigger than where it is now.
Maybe that's a second site, a funding round or finally stepping back from the day-to-day. Whatever the milestone, you want an accountant who's working towards it with you.
Read more02
You'd rather know than guess
Your gut feel got you this far, and you want the data to back it up.
You'd rather see the margin on a product line than assume it's working. That's exactly how we work too. We don't guess, we guide.
Read more03
You ask "why?"
You don't just want to know your tax bill. You want to know why it's that number and what would change it.
When you read the management accounts, you question the forecast; we love that! The best conversations start with a good question.
Read more04
You act on advice
Insight is only worth something if it changes what happens next.
Our clients take a recommendation, make a call and move. They don't always agree with us, but they always decide.
Read more05
You're open with us
The good months and the hard ones. The plan you're excited about and the problem keeping you up at night.
The more we know, the more useful we are. We treat it as a partnership, and partnerships run on honesty.
Read more06
You're in it for the long game
You're not shopping for the lowest quote every year end.
You want a team that knows your business inside out and gets sharper every year it works with you. So do we.
Read moreSound familiar? You don't need all six. But if you nodded along to most of them, you're our kind of client.
What you get in return
We ask a lot of our clients. Here's what we promise back.
It's built on the three values that run through everything we do.
Holistic
We see the whole business, not just the tax return. Your accounts, your cash flow, your growth plans and your own pay all connect. We look at them together, so the advice you get today still makes sense next year.
Innovative
Modern tools. Real-time numbers. No waiting for year end. We run on cloud software and live reporting, so you can see where you stand any day of the month. When there's a smarter way to do something, we'll find it and bring it to you.
Exceptional
Proactive, precise and quick to respond. You'll know your tax bill months before it's due. You'll get answers in plain English. And you'll have a team that's invested in your next milestone, and makes a point of marking it when you hit it.
Sectors we know
Ambitious founders turn up in every industry.
Here are a few of the places we've found them, and what we've helped them do.
Startups & funding
"Toast played a crucial role in helping us secure funding."
Professional & B2B
"We know our tax bills nine or ten months ahead, so we have time, we can plan, we can save up to pay them."
Hospitality & leisure
"Everything is online, I can see everything in real time, it's very, very good."
Retail & consumer
"From the moment we made the switch to Toast we are not as afraid of doing the accounts."
Trades & manufacturing
"Excellent service from start to finish."
Health & care
"We were looking for a reliable partner to take care of our accounting and Toast became that one for us."
Don't see your sector? That's fine. It's the mindset we look for, not the industry.
See our client stories →Who we're not for
We'd rather be upfront.
We're probably not the right fit if:
- You want the lowest price and nothing more
- You'd prefer to hear from your accountant once a year
- You're happy running the business on gut feel alone
- You see your numbers as a compliance job, not a decision-making tool
And that's okay. There are great firms built for that. We're built for something different.
We're on your team.
Tell us where your business is heading. We'll show you what the numbers say and how we'll help you get there.
Schedule a callFAQs
Questions we get asked.
Where are you based?
We're based in Derry~Londonderry, with an office in London. We work with founders right across the UK.
What industries do you work with?
Our clients span Retail & consumer, Professional & B2B, Hospitality & leisure, Trades & manufacturing, Health & care and Startups & funding. We understand stock, margin, growth funding, tax planning and cash cycles. But it's the mindset we look for, not the industry.
Who's your ideal client?
Founder-led businesses turning over roughly £500k to £5m that want stronger margins, clearer cash visibility, proper forecasting and strategic guidance. Many have outgrown their first accountant.
Do you work with sole traders and partnerships?
Yes. We work with limited companies, sole traders, partnerships and startups. Whatever your structure, it's the ambition that matters.